Project: BESTCHEM 貝斯特 企業識別銳變
Location: Taoyuan City, Taiwan
Design: BYEn 百岩設計
Finish: Corporate Identity 企業識別, VIS 視覺識別系統, Application 應用設計
2018 German Design Award (Winner)
2018 REBRAND 100® Global Awards (Merit)
2018 A' Design Award and Competition (Silver)
Bestchem, a Taiwanese chemical processing company founded in 1969, initially focused on the production and marketing of raw materials for textile printing, such as printing pastes, color pastes, and additives. The company has since shifted its business model towards diversified development, producing safe household cleaners, nano-photocatalysts, and special-purpose chemicals.
The inspiration for this project stemmed from bestchem’s own corporate vision. During the discussion stage of design development, the designers reached the conclusion that while chemicals and the companies that produce them are often viewed negatively, bestchem sees its mission as one of using chemistry to better people’s lives. They then developed the Metamorphosis design concept to symbolize bestchem’s growth and development and the public’s changing perceptions, with the goal of rebranding the company to create a positive corporate image and express an upbeat, forward-looking attitude.
Before & After
The design process was heavily based on initial strategic discussions, in which the designers explored and determined the requirements for the logo design. By repeatedly reviewing concepts and compositions, they were able to create a logo that fully illustrated the qualities of the company.
The logo is the first thing a potential customer notices, and its design can be expanded on to help completely reinvent a company’s image. The designers developed a logo design for bestchem intended to convey the company’s belief in its mission to its target audience, to close the gap between company and customer, and to create an image of trust and reputability.