BESTCHEM

Fine chemical

Project:  BESTCHEM 貝斯特 企業識別銳變
Location:  Taoyuan City, Taiwan
Client:  貝斯特精密化學企業有限公司
Design:  BYEn 百岩設計
Finish:  Corporate Identity 企業識別, VIS 視覺識別系統, Application 應用設計

Awards:
2018 German Design Award (Winner)
2018 REBRAND 100® Global Awards (Merit)
2018 A' Design Award and Competition (Silver)
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Objective
成立於1969年,BESTCHEM是位在台灣的化工企業;早年主力生產紡織印花原料,提供印花膠漿、色漿以及助劑類產品的生產與銷售。秉持永續經營以及友善環境的理念,促使經營轉型、多元發展;致力開發安全無虞之產品,範疇於居家清潔、奈米光觸媒及特用化學品等。
Bestchem, a Taiwanese chemical processing company founded in 1969, initially focused on the production and marketing of raw materials for textile printing, such as printing pastes, color pastes, and additives. The company has since shifted its business model towards diversified development, producing safe household cleaners, nano-photocatalysts, and special-purpose chemicals.

Approach
BESTCHEM企業識別執導的開端源自企業體本身的文化與特質。重視團隊合作與共同發展,包含企業體本身與同仁夥伴、合作客戶三者,堅信惟有攜手俱進,才能締造長遠的將來。在執行設計前的溝通,我們更挖掘出貝斯特令人著迷的創建願景:「透過化學,帶來美好的生活」;因此,圍繞著這些獨特的企業理念,我們提出相映的設計概念─蛻變,以契合企業本質地打造專屬識別,並凝聚內部同仁的企業歸屬意識與對外體現企業之價值。
The inspiration for this project stemmed from bestchem’s own corporate vision. During the discussion stage of design development, the designers reached the conclusion that while chemicals and the companies that produce them are often viewed negatively, bestchem sees its mission as one of using chemistry to better people’s lives. They then developed the Metamorphosis design concept to symbolize bestchem’s growth and development and the public’s changing perceptions, with the goal of rebranding the company to create a positive corporate image and express an upbeat, forward-looking attitude.
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Before & After
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在對企業深入的瞭解與診斷之後,我們從中理出標誌設計的方向;透過構想以及反覆地構圖、思索、驗證,終塑造出別具象徵意涵的企業標誌。
The design process was heavily based on initial strategic discussions, in which the designers explored and determined the requirements for the logo design. By repeatedly reviewing concepts and compositions, they were able to create a logo that fully illustrated the qualities of the company.
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Corporate Associations
完整的企業識別聯想延伸自標誌設計,我們用積極、正向的視覺語言傳達企業友善的本質與經營鴻志;以此拓展與目標群體的接觸點、拉近距離,建立起企業的信任感與認同度。
The logo is the first thing a potential customer notices, and its design can be expanded on to help completely reinvent a company’s image. The designers developed a logo design for bestchem intended to convey the company’s belief in its mission to its target audience, to close the gap between company and customer, and to create an image of trust and reputability.
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Digital Applications
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